Quick developer comparison of available Windows Phone advertising networks

Xeno bits, the developer behind Belote WorldTour for Windows Telephone, has been taking a wait at in-app advertizing on the platform. While Windows Telephone is all the same the infant of smartphone operating systems, it does provide developers a few paths to take when it comes to ad solutions. Xeno bits took a look at Microsoft'southward Pubcenter, Inneractive and Smaato for acquirement from advertisements loaded within their app.

Google's AdMob received no attention due to issues with the SDK having a negative impact on performance. Accumulating over 4,000 downloads, and taking a look at graphs reported by three chosen publisher networks, led Xeno bits to the following conclusion:

• "Smaato will not allow you lot earn much, merely at least today they are the just ones from who I received money. Their SDK is pretty good and site is the best I tried so far, especially regarding analytics."
• "Inneractive tools are easy to use, I was hands able to contact their support and they spent some time to help me solve my bug by chat, but I was disappointed by their answer to my displayed ads amounts issue."
• "The Pubcenter SDK is the best for certain, their site not and then much (I need to utilise IE (32bit) version in order to utilize it). I finally succeed to setup my account in society to be paid at the end of Nov, as they were opening pubcenter to new countries including mine. Only I still have not received any coin from them so far... I heard many times that I had to be patient with microsoft (same thing for paid version of my app...)"

What's interesting to note is how low eCPM is on the smaller networks. Smaato reported just $0.075, Inneractive at $0.2, while Microsoft was at a reasonable $0.56. An issue many developers have with Pubcenter is the limited availability. While there have been a few user stories (such as this) beingness published, information technology's still a game of which one is all-time for yous, equally is the instance with general website monetisation. Trial and mistake.

Read the full report and gander at the pretty graphs over at Xeno bits.

Source: Xeno bits

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Source: https://www.windowscentral.com/quick-developer-comparison-available-windows-phone-advertising-newtorks

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