Quick developer comparison of available Windows Phone advertising networks

Advertising Network Comparison

Xeno bits, the developer behind Belote WorldTour for Windows Telephone, has been taking a wait at in-app advertizing on the platform. While Windows Telephone is all the same the infant of smartphone operating systems, it does provide developers a few paths to take when it comes to ad solutions. Xeno bits took a look at Microsoft'southward Pubcenter, Inneractive and Smaato for acquirement from advertisements loaded within their app.

Google's AdMob received no attention due to issues with the SDK having a negative impact on performance. Accumulating over 4,000 downloads, and taking a look at graphs reported by three chosen publisher networks, led Xeno bits to the following conclusion:

"Smaato will not allow you lot earn much, merely at least today they are the just ones from who I received money. Their SDK is pretty good and site is the best I tried so far, especially regarding analytics."
"Inneractive tools are easy to use, I was hands able to contact their support and they spent some time to help me solve my bug by chat, but I was disappointed by their answer to my displayed ads amounts issue."
"The Pubcenter SDK is the best for certain, their site not and then much (I need to utilise IE (32bit) version in order to utilize it). I finally succeed to setup my account in society to be paid at the end of Nov, as they were opening pubcenter to new countries including mine. Only I still have not received any coin from them so far... I heard many times that I had to be patient with microsoft (same thing for paid version of my app...)"

What's interesting to note is how low eCPM is on the smaller networks. Smaato reported just $0.075, Inneractive at $0.2, while Microsoft was at a reasonable $0.56. An issue many developers have with Pubcenter is the limited availability. While there have been a few user stories (such as this) beingness published, information technology's still a game of which one is all-time for yous, equally is the instance with general website monetisation. Trial and mistake.

Read the full report and gander at the pretty graphs over at Xeno bits.

Source: Xeno bits

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